The first thing your clients see is your marketing - shouldn't they see photos that truly represent the quality of your business?
When you're putting together advertising for your business, consider the power of photography to help your clients connect to your brand. Your images should represent the quality of your product, and should help the viewers connect with your brand before they even contact you or visit your establishment.
Stock photos are easy - they're also easy to spot. Your business isn't like the competition, so shouldn't your photos represent that? By building your website with images featuring your business at its core, your clients will feel invited to experience what your business has to offer, and will help you make the best first impression.
At the heart of every business is its people. When you have professional photos of your team, your customers can see the consistency of your organization. Allowing your customers to know that when they work with you they'll have consistent quality and they'll start off their relationship with you with a familiar face before they've even met you.